GRP's is the sum of the rating percentage achieved Since GRP's take into account duplication, the total percentage of all exposures, GRPs may exceed 100% (or 100 points) Expressed as an absolute number, GRP's is referred to as Gross Impressions or Gross Audience
A measure of the total gross weight delivered by a vehicle (or vehicles) It is the sum of the ratings for the individual announcements or programs A rating point means an audience of 1 percent of the coverage base Hence 150 gross rating points means 1 5 messages per average home Gross rating points are duplicated ratings Also, reach times frequency equals GRPs
GRPs are the sum of the rating percentage achieved Since GRPs take into account duplication, the total percentage of all exposures, the number may exceed 100 Expressed as an absolute number, GRPs are referred to as Gross Impressions or Gross Audience