(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets). (synonym) goodwill
1. An attitude of kindness or friendliness; benevolence.2. Cheerful acquiescence or willingness.3. A good relationship, as of a business with its customers or a nation with other nations.4. The positive reputation of a business viewed as an asset, equal to the excess cost required to acquire the business over the fair market value of all other assets
1. a disposition to kindness and compassion; benign good will; "the victor's grace in treating the vanquished"2. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)3. the friendly hope that something will succeed
The market value of a firm beyond that captured by the sales value of its assets This reflects the value of the firm's name and brand and is usually viewed as the customers' attitude toward the firm
An asset of a business based upon the business's established relationships with its customers Although the asset is intangible, standard accounting practices can be used to develop a money value of the asset
the friendly hope that something will succeed (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
This is created when one company pays more than the book value for another company They may feel it is worth more than the shareholders' equity because of unrecognized assets or other items!