glocalisation

listen to the pronunciation of glocalisation
الفرنسية - التركية
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الفرنسية - الإنجليزية
glocalization
الإنجليزية - الإنجليزية
{i} act of creating products or services designed for global trade but customized to fit local culture or laws; (Computers) globalization of a product or service customized to fit each locality or culture in a specific manner (also glocalization)