geriye doğru bütünleşme

listen to the pronunciation of geriye doğru bütünleşme
التركية - الإنجليزية
(Ticaret) backward integration
when a company takes over or acquires its suppliers of raw materials or components
A type of vertical marketing in which a wholesaler or retailer purchases companies before them in the channel of distribution, such as manufacturers
The process whereby an organisation acquires the activities of its inputs, e g manufacturer into raw material supplier