A giant folder, often sent as a self-mailer, used especially (but not exclusively) in direct-mail advertising to the trade Broker An agent in the purchase or sale of goods; as the agent of a seller, especially of packaged goods, serves to supplement or supplant the seller's sales force in return for a commission Business Gift A gift to a customer, stockholder, employee or other business friend as an expression of appreciation There is an upper $ limit for purposes of a business tax deduction Business Reply Mail Advertising mail that includes an envelope or card that enables the recipient to reply without paying postage Buy-Back Allowance An allowance that is based on the amount of product purchased on a preceding deal Back to Top of Glossary Go to bottom
with a side facing an object; "the train hit the truck broadside"; "the wave caught the canoe broadside and capsized it
A broadside is a strong written or spoken attack on a person or institution. The Social Democratic leader launched a broadside against both monetary and political union
all of the armament that is fired from one side of a warship collide with the broad side of; "her car broad-sided mine"
A single sheet of paper, printed on one side or two and folded for mailing or direct distribution that opens into a single, large advertisement
the whole side of a vessel from stem to stern; "the ship was broadside to the dock"
A promotion that is printed on a single large sheet of paper, usually on only one side of the paper, as opposed to a tabloid or other off-size newspaper
an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"
A form of direct-mail advertisement, larger than a folder and sometimes used as a window display or wall poster in stores It can be folded to a compact size and fitted into a mailer (Ch 16)
If a ship is broadside to something, it has its longest side facing in the direction of that thing. The ship was moored broadside to the pier