تعريف customer relationship management في الإنجليزية الإنجليزية القاموس.
(Reklam) (CRM) Tracking customer behavior for the purpose of developing marketing and relationship-building processes that bond the consumer to the brand. Developing software or systems to provide one-to-one customer service and personal contact between the company and the customer
systems and software developed to help companies build and maintain good relationships with their customers (by efficiently and cleverly storing information about each customer)
(Ticaret) (CRM) The processes and systems that combine sales, marketing, contact management and support activities in managing customer interaction. They provide tools to analyze customer/product sales history and profitability, campaign tracking and management, contact and call center management, order status information, and returns and service tracking