(1) Advocating the rights of consumers, as against the efforts of advertisers, (2) The emphasis of advertising and marketing efforts toward creating consumers These two definitions are almost opposite in meaning, but the former is commonly used today, while the latter was common prior to the 1970s
a movement advocating greater protection of the interests of consumers the theory that an increasing consumption of goods is economically beneficial
The movement made up of activities of government, business, independent organizations, and concerned consumers that are designed to protect the rights of consumers
Consumerism is the belief that it is good to buy and use a lot of goods. They have clearly embraced Western consumerism
Consumerism is the protection of the rights and interests of consumers. Movement or policies aimed at regulating the products, services, methods, and standards of manufacturers, sellers, and advertisers in the interests of the buyer. Such regulation may be institutional, statutory, or embodied in a voluntary code accepted by a particular industry, or it may result more indirectly from the influence of consumer organizations. Governments often establish formal regulatory agencies to ensure consumer protection (in the U.S., e.g., the Federal Trade Commission and the Food and Drug Administration). Some of the earliest consumer-protection laws were created to prevent the sale of tainted food and harmful drugs. The U.S. consumer protection movement gained strength in the 1960s and '70s as consumer activists led by Ralph Nader lobbied for laws setting safety standards for automobiles, toys, and numerous household products. Consumer advocates have also won passage of laws obliging advertisers to represent their goods truthfully and preventing sales representatives from using deceptive sales tactics. Consumer advocacy is carried on worldwide by the International Organization of Consumers Unions (IOCU)
(p 125) A social movement that seeks to increase and strengthen the rights and powers of buyers in relation to sellers
(1) Advocating the rights of consumers, as against the efforts of advertisers; (2) the emphasis of advertising and marketing efforts toward creating consumers These two definitions are almost opposite in meaning, but the former is commonly used today, while the latter was common prior to the 1970s