A giant folder, often sent as a self-mailer, used especially (but not exclusively) in direct-mail advertising to the trade Broker An agent in the purchase or sale of goods; as the agent of a seller, especially of packaged goods, serves to supplement or supplant the seller's sales force in return for a commission Business Gift A gift to a customer, stockholder, employee or other business friend as an expression of appreciation There is an upper $ limit for purposes of a business tax deduction Business Reply Mail Advertising mail that includes an envelope or card that enables the recipient to reply without paying postage Buy-Back Allowance An allowance that is based on the amount of product purchased on a preceding deal Back to Top of Glossary Go to bottom
with a side facing an object; "the train hit the truck broadside"; "the wave caught the canoe broadside and capsized it
A broadside is a strong written or spoken attack on a person or institution. The Social Democratic leader launched a broadside against both monetary and political union
all of the armament that is fired from one side of a warship collide with the broad side of; "her car broad-sided mine"
A single sheet of paper, printed on one side or two and folded for mailing or direct distribution that opens into a single, large advertisement
the whole side of a vessel from stem to stern; "the ship was broadside to the dock"
A promotion that is printed on a single large sheet of paper, usually on only one side of the paper, as opposed to a tabloid or other off-size newspaper
an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"
A form of direct-mail advertisement, larger than a folder and sometimes used as a window display or wall poster in stores It can be folded to a compact size and fitted into a mailer (Ch 16)
If a ship is broadside to something, it has its longest side facing in the direction of that thing. The ship was moored broadside to the pier
the simultaneous firing of all the armament on one side of a warship the whole side of a vessel from stem to stern; "the ship was broadside to the dock"
{f} move with the widest side facing forward; hit on the side, strike the side of; verbally attack; simultaneously fire all guns on one side of a ship