A giant folder, often sent as a self-mailer, used especially (but not exclusively) in direct-mail advertising to the trade Broker An agent in the purchase or sale of goods; as the agent of a seller, especially of packaged goods, serves to supplement or supplant the seller's sales force in return for a commission Business Gift A gift to a customer, stockholder, employee or other business friend as an expression of appreciation There is an upper $ limit for purposes of a business tax deduction Business Reply Mail Advertising mail that includes an envelope or card that enables the recipient to reply without paying postage Buy-Back Allowance An allowance that is based on the amount of product purchased on a preceding deal Back to Top of Glossary Go to bottom
A broadside is a strong written or spoken attack on a person or institution. The Social Democratic leader launched a broadside against both monetary and political union
A promotion that is printed on a single large sheet of paper, usually on only one side of the paper, as opposed to a tabloid or other off-size newspaper
A form of direct-mail advertisement, larger than a folder and sometimes used as a window display or wall poster in stores It can be folded to a compact size and fitted into a mailer (Ch 16)
the simultaneous firing of all the armament on one side of a warship the whole side of a vessel from stem to stern; "the ship was broadside to the dock"