A person assigned to direct the marketing activities of a given brand(s) within the corporate lineup of products
(p 438) A manager who has direct responsibility for one brand or one product line
The individual who has principal responsibility for brand-building process of a particular brand, which may include all activities from R & D through post-sales service and training
The person, employed by an advertiser, who is responsible for the marketing of a brand, and for its profitability
Manages user access to the brands for which they are the nominated manager Nominated by Contributor