The main text found in publications we read, body copy is the text of the stories and articles. Body copy is not the headlines, subheads, captions, or pull-quotes. Body copy is usually between 8 and 14 points in size and readability is the key to selecting fonts for body copy
Text matter that comprises the major content of an article or publication other than mastheads, headlines, sub-heads, call-outs, charts and graphs
The main text of a print ad Usually set in smaller type size (generally 9-14 pt ) than headlines or subheads
The text of an advertisement that tells the complete story and attempts to close the sale It is a logical continuation of the headline and subheads and is usually set in a smaller type size than headlines or subheads (Ch 12)
Text matter which comprises the major content of an article or publication other than mastheads, headlines, sub-heads, call-outs, charts and graphs Sometimes called Body Text
The text making up the bulk of a document, as distinct from titles and headings Ordinarily set in 10- or 12-point type, but this can vary either way by as much as 4 points