The part of an advertisement that gets the readers' attention, arouses their interest by providing a benefit, and leads them to read the rest of the ad
If a newspaper or magazine article is headlined a particular thing, that is the headline that introduces it. The article was headlined `Tell us the truth'
Line of text that is bolded in the advertisement, or phrase that draws a reader into the advertisement
the title of an article or press release hit: a visit to a particular page on a web site by a web visitor house organ: a newsletter produced by a company for the employees of that company hype/hyperbole: overdone exaggeration implied endorsement: the character the public often assigns to non-paid neutral or positive media coverage of a company, its products or services industry authorities: respected individuals or publications within an industry ink: space devoted to a company, its products or services in the print media inverted pyramid: journalistic style of writing where the most important information is written first, followed by information of decreasing importance (this allows the reader to stop reading having gained the most important information; it also allows editors to cut or edit the story from the bottom up without omitting vital information)
A headline is a quick-scan way customers can instantly learn your company's main benefits (for instance, "Custom auto parts sale Free shipping ") Headlines are typically in bolded text, and appear at the top of a Web page Headlines and subheadlines (see below) are incredibly important for usability; as online readers scan, not read, headlines make the scanning process easier Further, in code, headlines can be inscribed using HTML heading tags that can influence positioning
The extra large opening statement used to draw attention in an ad or as the title to an article
Words in large type at the top of a story telling what the story is about; also called head
The short lines of emphasised text that introduce detail information in the body text that follows Also the category of faces that are designed to work best in headline text
Someone or something that hits the headlines or grabs the headlines gets a lot of publicity from the media. El Salvador first hit the world headlines at the beginning of the 1980s
The headlines are the main points of the news which are read on radio or television. I'm Claudia Polley with the news headlines