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التركية - الإنجليزية

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{i} positioning

The specific "position", in the minds of customers, of a brand in relation to all competing brands Also refers to the process of developing strong brand positioning

causing to fall into line or into position

In advertising, stressing the unique selling point of a product or service to differentiate it from the competition

The process of ordering web sites or web pages by a search engine or a directory so that the most relevant sites appear first in the search results for a particular query Software such as PositionAgent, Rank This and Webposition can be used to determine how a URL is positioned for a particular search engine when using a particular search phrase The GoHip Search site allows you to see positioning information from many of the big search engines, displayed all on one page

Creating perceptions for consumers about what a product is and what it does

The process of fixing, adapting, and communicating the nature of the product

Shaping the product and developing a marketing program in such a way that the product is perceived to be (and actually is) different from competitors’ products

present participle of position

The creation of perceived value for targeted customers compared to that offered by competitors; positioning is in the minds of customers, but can be influenced by the actions of marketers

Search engines and directories order web sites so that the most relevant web sites appear first in search engine results for a particular query This process is called search engine positioning This term is also used to describe various techniques used by search engine (web site) optimizers to help the web site rank higher in search engines

A synonym for choosing a strategy A marketing concept One should always say that one's product is the best If not best, overall, then best for the price, or best for some specific application One positions a company by creating a strategy that allows the company to make such a claim

location of a brand or product in consumers' minds relative to competitive products

(See product positioning )

the act of differentiating oneself from the competition in a particular market

– The act of building a valued and preferred position in the minds of your target audience

Influencing how consumers perceive a brand's characteristics relative to those of competitive offerings

Ferrying aircraft for departure from other than originating airport (Also for return )

developing a specific marketing mix to influence potential customers' overall perceptions of a brand; to develop a specific image of the brand in the minds of consumers

The processes and technologies used to specify positions in space Positions are specified with reference to a coordinate system, a datum, and an ellipsoid

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