An item that is sold at or below cost in an effort to stimulate other profitable sales
A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop. A commodity offered especially by a retail store at cost or below cost to attract customers. a product that is sold at a very low price in order to attract customers into a shop
lockvogelangebot (artikel, der unter seinem wert verkauft wird, um kunden anzulo