Individuals' attempts to place themselves in physical, verbal, or social equality with, or superiority over another person When one does this with the intent of hurting someone else, then the act becomes one of aggression But generally, assertiveness is to be distinguished from aggression
Talking calmly and firmly about your interests and what you want to happen in an effort to communicate effectively with others
the human characteristic or quality which determines the degree to which individuals are directive and competitive in manner as opposed to non-directive and co-operative See Social Style
Making your needs and desires known to others 44Making your needs and desires known to others 44