The unique are and copy that is developed to bring messages to varied market segments This includes, but is not limited to, theme/icon, printed materials, print ads, broadcast ads and other means
promoting construction or creation; "creative work" having the ability or power to create; "a creative imagination" having the power to bring into being
A creative person has the ability to invent and develop original ideas, especially in the arts. Like so many creative people he was never satisfied. her obvious creative talents. + creativity crea·tiv·ity American art reached a peak of creativity in the '50s and 60s
The technology used to create or develop an ad unit The most common creative technology for banners is GIF or JPEG images Other creative technologies include Java, - HTML, or streaming audio or video These are commonly referred to as rich media banners
adj 1 creating or able to create 2 having or showing imagination and artistic or intellectual inventiveness [creative writing] 3 stimulating the imagination and inventive powers[creative toys] 4 imaginatively or inventively deceptive [creative accounting]
If you use something in a creative way, you use it in a new way that produces interesting and unusual results. his creative use of words. + creatively crea·tive·ly Genet teaches you to think creatively. someone such as a writer or artist who uses their imagination or skills to make things
Advertising people are funny They call magazines "books," television "broadcast," and advertisements "creative " While the idea of calling ads "creative" may vary from ludicrously hopeful to woefully inadequate, when someone from the advertising world tells you they've been doing some great creative lately, what they really mean is "ads "