aided recall teriminin İngilizce İngilizce sözlükte anlamı
Prompting respondents by inducing association of ideas to help recall, particularly of television or cinema viewing
Research technique used to test audience memory retention of advertisements. The respondents are prompted by being shown a particular advertisement and then asked to remember their previous exposure to it. Verbal aids are also used to prompt recall. This technique is used by research services to test readership, viewership, and listenership